iOiO studio is a design studio/design brand of sharing, experimentation, exchange and creation at the crossroads of cultures around graphic design, based in France and South Korea.

Jeemin and Sahar, we are two designers with different inspirations linked to our origins and our cultures – South Korean, Franco-Iranian. We propose designs that enhance creativity and imagination, designs that are completed by users.

iOiO is an intriguing word, which at the same time refers to the object yoyo and pronounced as such. iOiO reflects our creations, it is a link between users and art/culture and plays a role in communication back and forth just like the play 'yoyo'.